Your pipeline depends on who happens to think of you.
Referrals and word of mouth built this business. They are also why some months are full, some are empty, and you never know which one is coming.
Feast or famine.
- Referrals and word of mouth, with no say in when they land.
- A full month, then a quiet one, then a scramble.
- Hours of manual outreach for a handful of leads.
- No process, so nothing repeats and nothing compounds.
- Selling hard when work is slow, not at all when it is busy.
A pipeline you can forecast.
- Meetings landing every week, from a market you chose.
- Volume you turn up or down on purpose.
- Outreach that runs whether or not you touch it.
- A process that holds while you are busy delivering.
- Revenue you can plan around instead of hope for.
GTM & Outbound System
From your ICP to a meeting in your calendar. Ten stages, every one of them built and run by me.
Define ICP + offer
Company size · Location · Industry · Decision-maker titles · Tech stack
Scrape the market
Signal detection & monitoring
Layered onto the list, or used to find the accounts the list missed.
Lead scoring & prioritisation
Tier 1
Fits the ICP, carrying a live signal.
Tier 2
Fits the ICP, no signal yet.
Tier 3
Partial fit.
Out of ICP
Never enriched, never contacted.
Waterfall contact enrichment
Tiers 1 to 3 only. The decision-maker, their email, their LinkedIn URL.
Email verification
Each address tagged good, risky or bad
AI icebreakers
From their website, context and signals. Nothing invented.
Channel routing
Multichannel
Email and LinkedIn profile both found.
Email only
Email found, no LinkedIn profile.
LinkedIn only
Profile found, email unusable.
CalendlyConfirmedCalendlyConfirmedCalendlyConfirmedThe system puts meetings with your target prospects in your calendar.
+450qualified opportunities generated for
Fill your calendar. On autopilot.
Multichannel cold prospecting, email and LinkedIn, built and installed, or fully run by me. You always own the system.
Offer Architecture
We rebuild your offer and lock your ICP in a 45-minute session. The best prospecting in the world won't save a weak offer.
Map your TAM
Identify and segment your total market using Clay, LinkedIn Sales Nav, and my proprietary enrichment.
Find the winner
Rapid tests across dozens of angles to find the message that actually converts in your market.
Deploy the pipeline
Roll the winning message across your full TAM, with live dashboards on every reply and meeting.
From zero to live in 4 weeks
Here's exactly what happens after you sign.
Offer Architecture & ICP
We rebuild your offer in a 45-minute session, lock the ICP, and kick off domain setup and mailbox warmup.
Lists & copy
I scrape, enrich, and verify your lists. Copy is written. LinkedIn starts.
Warmup & QA
Mailboxes finish warmup. Sequences loaded, tested, validated. Infra connected.
Campaign live
Emails go out. Opportunity alerts land in Slack and email. Handoff walkthrough recorded.
One machine. You just show up.
Everything that happens before a meeting is booked is mine. I build it, run it, and maintain it. You own it, and you're never in the weeds.
I run the entire machine
All you do
- ✓Show up to the call
- ✓Pitch & close, like you always do
- ✓Update the CRM stage Not readyAwaiting proposalProposal sentClosed wonClosed lost
Three builds you would otherwise pay for.
Every option below ships with all three, built on your own accounts. They keep working whether or not you keep working with me.
Custom Airtable Pipeline Tracking (light CRM)
Your pipeline, not a spreadsheet. Every reply becomes a record, every booking fires an alert in Slack and email, and the stages match how you actually sell.
Custom Funnel Tracker & Dashboard
Sends, replies, opportunities, meetings and closed deals, first touch to signature, in one view you can open any morning.
One Custom Lead Magnet
Written and built for your market, then wired into the campaigns so it earns replies instead of sitting on a page.
Offer Architecture
Your offer moves reply rates more than the copy, the list and the sending infrastructure put together. Most founders I talk to have services they deliver well and no offer they can say out loud in one sentence, which is a problem you feel the moment 3,000 cold emails try to say it for you. So before anything sends, we spend 45 minutes rebuilding it: the promise, the mechanism that makes it believable, the proof, the risk you take off the table, and how the price gets framed. You walk out with a written offer document plus two alternative angles, and the market decides which one wins. It's week one of the build, not an add-on you can decline.
15 qualified meetings in 60 days. Miss it, I keep going 60 more days free. Still short, every cent comes back.
Within 60 days of launch you get 15 qualified meetings. If I miss that number I keep running the whole system for another 60 days at no charge, and the count carries over. If you are still short after those 60 days, every cent you paid me comes back. Not a credit, not a discount on the next thing. The money. On the option where I stop at the reply rather than the booking, the same double guarantee covers 15 qualified opportunities. On the done-with-you build there is no guarantee, because your team is the one running it.
Qualified, attended, and sitting in your calendar.
Miss the number and I keep going 60 days at no charge. Still short after that and 100% of what you paid comes back. 15 is the floor I put in writing: what my media production clients actually see across three months is 40 to 60.
This still does not work for everyone.
I would rather say so now than three weeks into a build.
A fit
- ✓B2B services, agencies, consultancies or SaaS
- ✓Someone who takes the calls and closes them
- ✓Clients worth 15k+ over their lifetime
- ✓A sales process that already converts the meetings you get today
- ✓5k+ reachable decision-makers, at any size above that
Not a fit
- ✕Nobody with the capacity to take sales calls
- ✕Lifetime value under 5k
- ✕Fewer than 5k reachable contacts in your whole market
- ✕No sales process yet, closing is still improvised
- ✕Pre-launch, or still hunting for product-market fit
Two things people worry about are not on that list, because they are fixable. No sharp offer yet? That is the single most common gap I see, and it is why Offer Architecture is week one of every build rather than something I sell separately. Sitting on leads you never properly worked? That is an asset, not a problem: month one runs the system over your dormant list first, which is usually where the fastest wins come from.
The rest I cannot fix. Small deals or a genuinely thin market cannot carry the fee, and we would both lose. If you are near the line, say so on the call and we will run your numbers before either of us commits.
One question decides it.
Do you want to own this in-house, or do you want it run for you? Everything below is priced on that single axis: how much of the work is mine.
The build is identical in all three
However you buy it, the system that gets built is the same one, scoped to your market on our call. What changes is who runs it afterwards, and that is the only thing the price tracks.
- Offer Architecture session and your written offer doc
- Domains, mailboxes, warm-up, deliverability
- Lists scraped, enriched and verified
- Copy, icebreakers and winning angles
- Custom CRM, pipeline tracking, Slack and email alerts
- LinkedIn Sequence live in week 1, Email Sequence from week 3
- Built on Claude Code, in your own repo and your own accounts
- Every tool wired together: scraping, waterfall enrichment, verification, scoring, sending
- 4 weekly coaching sessions, 60 min each: your team runs a live campaign while I watch and correct
- Video recording of every build session, recorded in your own instance
- Campaigns built, launched and run by me
- New copy and angles written whenever one stops working
- Interested replies land straight in your inbox
- You work the reply and book the call
- Everything above, plus I work every reply myself
- Speed to lead under 15 minutes, while they are still warm
- I chase the follow-ups until they book
- Meetings land in your calendar. You show up and sell.
The build never changes. What you are choosing is how far down the funnel I go. Tools are yours either way: domains, mailboxes and software are billed direct to the providers, and the whole infrastructure stays yours whatever happens between us.
A qualified opportunity = a decision-maker in your ICP who replied and said they are interested.
A qualified meeting = that same person, booked, and they showed up.
A reschedule that gets attended still counts. A no-show does not. One per company.
